Online travel agency Travelstart has expanded its African footprint further by launching Travelstart Nigeria. Travelstart was founded in Sweden in 1999 but has since expanded its global operations to include the key travel and internet markets of Africa. Today, the Travel portal includes a South African outfit, Travelstart South Africa and a Kenyan outfit Travelstart Kenya that was launched early this year. Travelstart has launched its Nigerian operations in partnership with GHI Assets Limited, a Nigeria local player and one of the most successful travel agents in that country.
The launch of Travelstart Nigeria not only marks its entry into one of Africa’s key internet markets but also Africa’s largest travelling population. With the African travel market growing at very high rate due to a high economic growth, intra-African business and trade and a growing a middle class, there has also been a significant growth in Africa’s internet population with over 120 million Africans now logged in. The growth of the internet population has coincided with the continent’s massive investments in its data infrastructure.
The growth of travel and the internet can only mean one thing-the growth of online travel market in Africa. In this Travelstart has been trailblazer, pioneering the concept in some of the African markets. Other emerging markets like Brazil, India, China and Russia do have giant local online travel players and Travelstart will be well poised to be Africa’s “local” player like India’s MakeMyTrip, China’s CTrip, Brazil’s Despegar, and Russia’s Ostrovok.
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